Assume an average of one active residential or cell number per person, then there’s about a third of the country that is still available for sales telemarketing. But what phone numbers remain in that third?
- unregistered home fax numbers
- unregistered home DSL numbers
- phone numbers of people too lazy to register
- phone numbers of people too uninformed to register
- phone numbers of people who like to mess with telemarketers
If you actually get a live person on a sales telemarketing call, he or she is bound to be (1) irritated by your call, (2) ready to waste your time, or (3) unqualified as a target market for your product or service.
While the growth of new registries on the Do Not Call list has slowed, the number of complaints has shot up by nearly 40% to an all-time high. Consumers are more aware of their rights and increasingly intolerant of marketing approaches that interrupt their dinner and leisure.
Creating relationally-driven inbound marketing strategies counters the loss of traditional hard-sell approaches. Emphasizing a digital inbound marketing strategy in your small business will also connect you with the preferences and attitudes of today’s consumer and keep your business relevant to emerging generations.
Request a free consultation about developing a digital inbound marketing strategy for your small business by contacting Jay Barr Design at 678-628-6616 or info@jaybarrdesign.com.